Is A/B Testing Faster than Usability Testing at Getting Results?
12.2K views on YouTube
If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research?
PRO TIP
Block youtube.com at the DNS level — Pi-hole, NextDNS or your hosts file — but allow
youtube-nocookie.com and i.ytimg.com. These tutorials keep playing; the rabbit hole does not.
12.2K views on YouTube
If A/B testing can quickly show which design is best, why should a UX team bother doing usability studies and other user research?