Frequency ≠ Importance in Qualitative Data

Counting how frequently something is mentioned in qualitative data will not always show you what’s most important. Sometimes, the most valuable insights are mentioned only once.

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Chapters:
00:00 Qualitative data analysis
1:01 Prevalence is not everything
1:56 Salience = Importance
2:41 Summary
3:03 View more NN/g content