Inform Strategy as a UX Researcher

Discover how strategic vs tactical research differ, when to use each, and how to turn everyday studies into higher-impact insights.

Read More // https://www.nngroup.com/articles/strategy-study-guide/
Watch Next // https://www.youtube.com/watch?v=zQBdkeeW6X8

Learn more with our courses:
Becoming a UX Strategist (live online) // https://link.nngroup.com/yt-becoming-ux-strategist
Demonstrating UX Value (self-paced) // https://www.nngroup.com/contents/self-paced-courses/demonstrating-ux-value/

Chapters:
00:00 Introduction
00:27 What’s the Difference?
02:15 Moving from Tactical to Strategic

Stay connected:
Newsletter // https://link.nngroup.com/yt-newsletter
Linkedin // https://www.linkedin.com/company/nielsen-norman-group
Instagram // https://www.instagram.com/nngux/
Threads // https://www.threads.com/@nngux
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