Convenience Sampling: Avoid Bias When Recruiting Study Participant

The participants you recruit for your study matter. Convenience sampling is fast and common in UX research. Learn how to do it effectively and avoid bias in your studies.

Read More // https://www.nngroup.com/articles/convenience-vs-probability-sampling/
Watch Next // https://youtu.be/o9Pycl9aodI?si=4SIBrxdBBjKCs39R

Learn more with our courses:
Statistics for UX (live online) // [https://www.nngroup.com/courses/ux-statistics/](https://www.nngroup.com/courses/ux-statistics/?utm_source=youtube&utm_medium=social&utm_campaign=content&utm_content=course)
Screening Research Participants with Screener Surveys (self-paced) // https://www.nngroup.com/contents/self-paced-courses/screening-research-participants-with-screener-surveys/

Chapters:
00:00 Introduction
00:27 What is Convenience Sampling?
00:59 Examples
01:23 3 Tips for Convenience Sampling
03:02 Conclusion

Stay connected:
Newsletter // https://link.nngroup.com/yt-newsletter
Linkedin // https://www.linkedin.com/company/nielsen-norman-group
Instagram // https://www.instagram.com/nngux/
Threads // https://www.threads.com/@nngux
X // https://x.com/NNgroup
Bluesky // https://bsky.app/profile/nngroupux.bsky.social