Why Use Storytelling for User Journey Maps? 📖 #userresearch #userexperienceresearch #uxresearch

Using storytelling is a great way to enhance user journey mapping. 🧭

During storytelling, you set up a scenario to visualize the user’s actions. Then you play it out and try to “walk in your users’ shoes”.

This gives you a better idea of why and when users can be frustrated or unhappy and what areas should be a priority for optimization.

If you want to learn more tips for creating a good user journey map, check out our full video about User Journey Maps on our channel! @uxtweak

#userresearch #uxresearch #userjourney #uxdesign #ux