How to Analyze Open Card Sorting with a Similarity Matrix

Ever had trouble interpreting open card sorting results? A similarity matrix is a data visualization technique that can help you make sense of your open card sorting results in a matter of minutes.

In this video we explain all about the similarity matrix and how it can help you in your UX research.

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Timeline
00:00 Intro
00:47 What is an open card sorting?
01:40 Analyzing open card sorting data
02:27 A similarity matrix explanation and example
03:57 Outro