Why is Branding important? Is branding over-hyped?

In this video Matt focuses on the importance of branding in terms of reputation, positioning and personality and dives deep in the 3 levels of brand loyalty. Question for you: Is branding important? Does it even matter these days? What do you guys think?

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📽️ CHAPTERS
00:00 – Intro
01:16 – Teenage Engineering Brand Case – https://teenage.engineering/
03:04 – Reputation
05:29 – Positioning
05:42 – Positioning: Aldi Case
06:45 – Positioning: Waitrose Case
08:17 – Positioning: Colorful Standard Case – https://colorfulstandard.com/
10:17 – Positioning: Supreme Case – https://www.supremenewyork.com/about
11:43 – Personality
11:49 – Personality: Innocent Smoothies – https://www.innocentdrinks.co.uk/
13:49 – The Three Levels of Brand Loyalty

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Thanks for watching our video about Why is Branding is Important and we’ll see you on the next one.