Designing a brand identity for a real client

Rachel Hurry, co-founder of Studio Ardour in South Africa, takes us through the entire branding process on one of her recent projects—a womenswear golfing brand.

Chapters:
0:00 Overview
1:07 About the client
4:43 Strategy
09:59 Creative Direction
19:12 Design
42:32 Presentation

Learn the full brand design process with our BRAND DESIGN MASTERY program: https://bit.ly/3SvPKBi

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#brandidentity #brandstrategy #branding #graphicdesign