From Logo Design to Brand Identity System (Case Study)

In today’s video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity.

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Enjoy! Let us know what you think below! Also, I’m curious on what your approach would be in creating a complete brand identity system?

Where to find Matt;
MATT’S YOUTUBE: https://www.youtube.com/channel/UCE61fPyY8F6KQgCvRQBI0LA/videos
Website: https://www.mattbruntondesign.com/
Email: email@mattbruntondesign.com
Linkedin: https://www.linkedin.com/in/mattbrunt…
Dribbble: https://dribbble.com/mattbrunton
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Learn how to design high-value websites:
http://bit.ly/Flux-Learn-Web-Design
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Find me on other social media platforms:
Instagram: https://www.instagram.com/ransegall/
Twitter: http://twitter.com/ransegall
LinkedIn: https://www.linkedin.com/in/ran-segall-0b582a33/
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00:20 Introduction
00:30 Identity System explained
01:15 Brand identity system example
02:10 Six Connection logo
02:25 Color scheme thought process
03:00 Color palette
03:45 How to take it further
04:45 Packaging and pattern
05:50 Logo exploration
06:39 Brand’s photography
07:18 Brand’s Copywriting
08:15 Brand’s typography
09:00 PRO Tip: Display typography
09:30 Social media brand identity
09:45 Refining brand identity system
11:00 Conclusion
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Gear & Book Recommendations: http://bit.ly/2ohFOuj

#Brandidentitysystem #Branding #brandidentity

Thanks for watching the our case study From Logo Design to Brand Identity System.