What is Resource-Based View (RBV)? | From A Business Professor

Have you ever wondered how companies gain a competitive edge in the marketplace? What makes some firms more successful than others, even when they operate in the same industry? The answer often lies in a strategic approach known as the Resource-Based View, or RBV. This theory emphasizes a company’s internal resources as the key to achieving a sustainable competitive advantage. But what exactly is RBV? Where did it come from? Are there some real world examples? and what are its benefits? In this video, I’ll be discussing these questions with you.