What is Ansoff’s Growth Matrix? (Definition, Examples, Implications)

Ansoff’s Growth Matrix, also known as the Ansoff Matrix or Product-Market Growth Matrix, is a strategic planning tool developed by Igor Ansoff, a Russian-American mathematician, economist, and business management strategist, in 1957. It is one of the most useful tools for business managers who look for growth opportunities by analyzing potential strategies based on their existing products and markets. So what is Ansoff’s Growth Matrix? Are there some real-world examples? How to apply for it? In this video, I will discuss these questions with you.