The Product Life Cycle | Part III

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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 The product life cycle is a theoretical model showing the stages that products go through from creation to discontinuation. Although all products don’t go through the product life cycle the same, the model does provide a general framework for how businesses should adapt their marketing mix to the stage the product occupies in the product life cycle.

In the third video of a four part series, we’ll explore how businesses can adapt their marketing mix to accommodate products that occupy the maturity stage of the product life cycle.