An Introduction to Email Marketing Foundations by Matt Bailey

http://www.simplilearn.com/digital-marketing/email-marketing-foundation-training?utm_campaign=emailmarketingfoundations-1QwNxFrhFpo&utm_medium=SC&utm_source=youtube

Matt Bailey is the President, SiteLogic and the author of the book ‘Internet Marketing ‘and An Hour a Day’ and Email Marketing chair, at Market Motive.

In this introduction course, first of all know what’s been happening in the email industry over the past few years email has become one of the most powerful ways of reaching new customers retaining old customers and building a lifetime customer that will continue to be a part of your business.

Email has been transformed from this one spam build marketing method to becoming one of the most powerful marketing methods now in your marketing arsenal. The first thing is most people start their day not only with that first cup of coffee but going through their email. You looking to see all the messages that they received the leading reading keeping up on the news mostly that’s through email. But also the proliferation of mobile devices has now increase the accessibility to email people have their email with them all the time and now one out of every to email opens is on a mobile device.

Customers actually prefer to receive marketing messages via email rather than any other channel, they want to control that and they have the time to deal with it when they can. And so email is the preferred method of receiving those messages and it also contributes to a higher lifetime value in getting customers and getting new customers to your business.

One study by the direct marketing association shows that for every dollar that was spent in email marketing, companies received forty dollars in revenue. The power of email marketing is that it creates loyalty among your customers and your customers respond to that because they get to know you it’s a way to educate to expand and to grow customers into knowing more about your company which results in a higher lifetime value than most other marketing channels. Email creates value to the company.

Now problem with the email is that it always haven’t been so sexy in creating value to the company. Marketers when they got awarded email started asking themselves what’s possible rather than asking should we do this and as a result when you ask people what the problem with email is they’ll tell you “I get too much, it’s not relevant, it’s not important, its I’m getting emails from people I don’t even know” and so because of that email suffered a reputation problem.

There were things that we were receiving and we didn’t know how to control lists that we got on that we don’t know how we got on those lists and ultimately the messages were just spamming and not even targeted. And so this created almost a split personality now that emails primary source of spam that I receive but it’s also the primary messaging medium from a lot of companies that I do want those messages and emails had a bit of a comeback because of the technology because of mobile marketing and because of companies using it in a way that smarter and more targeted in creating a conversation with the customer.

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