Variables for brand designers | Figma

Join Mallory as she breaks down how brand designers can use variables to scale brand expression in Figma.

Learn what variables are, how they differ from styles, and how they support real brand use cases—from multi-brand systems to scalable templates.

00:40 — What variables are (and how they’re different from styles)
01:15 — Why variables matter for brand design
02:00 — The 4 types of variables (color, numeric, string, boolean)
03:00 — How variables are structured: collections, groups, and modes
04:00 — Extended collections & combining variables with styles
05:00 — How to bind variables to your designs
06:00 — Mode switching & real-world brand use cases
07:00 — Getting started tips + team adoption advice
08:00 — Wrap-up & where to learn more
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