Strategic Alliance (With Real World Examples) | Strategic Management | From A Business Professor

When you walk into a target store, you might find a Starbucks coffee shop right on the corner. When you shop in some of Louis Vuitton’s retail stores, you might see some posters of the newest model of BMW i8. In today’s business world, we saw an increasing number of firms entering strategic alliances to either enhance their strengths or compensate for their weakness. So what is a strategic alliance? Why do firms choose to form them? What are the major types of strategic alliances? How to manage the strategic alliances? Are there some famous examples of strategic alliances from the real business world? In this video, I will discuss these questions with you.