Preference testing – Lyssna

Preference testing is a powerful tool for assessing user preferences among various design options, making it essential for anyone involved in web or app design. In this video from our CEO Matt, we cover the basics of preference testing, when and why to use it, and how to set up your own preference test using Lyssna (formerly UsabilityHub).

To provide deeper insights, we’ll also show you how to ask follow-up questions, analyze the results, and filter responses effectively. Whether you’re new to preference testing or looking to refine your skills, this tutorial has you covered.

🔗 Resources mentioned in the video:
– Lyssna templates library: https://lyssna.com/templates
– Preference testing guide: https://lyssna.com/guides/preference-testing

🕒 Timestamps:
0:00 Introduction (0:00)
1:05 How to create a preference test in Lyssna
3:10 How to recruit preference testing participants from the Lyssna research panel
4:24 How to analyze and share preference test results in Lyssna

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– https://twitter.com/WeAreLyssna
– https://www.linkedin.com/company/usabilityhub
– https://www.instagram.com/wearelyssna

#lyssna #usabilitytesting #uxresearch