Affinity: Turn Bland Type Into a Custom Logo

Basic type is often just the starting point for a logo that could be a lot stronger. Let’s use Affinity to turn simple lettering into a custom logo by reshaping forms, adjusting spacing, and learning how small typographic decisions create strong visual identity.

This video is part of a complete brand identity course to help you build confidence in Affinity. Along the way, I’ll share insights and workflows designers use to solve creative problems. Each lesson stands on its own, but together the series forms a start-to-finish project full of real-world design practice. We’ll create a professional logo, develop a visual identity system with supporting graphics and layouts, refine typography, and prepare print-ready files for production.

Chapters in this video:
00:00 how logos work
02:49 setting the type
05:50 say hello to kerning
08:19 customize a letterform
10:04 a little challenge for you

All the videos in the course:

Attributions:
“Swing Haven 8” by Reed Mathis: https://www.youtube.com/channel/UC2lHxFyHL96NPhdU9XyXnPQ

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